I take care of the writing.
You take care of people.
Helping mental health providers, sexual wellness professionals,
harm reduction advocates, and end-of-life caregivers
grow their online presence and attract new clients.
Hi! I’m Nori. I’m a professional healthcare copywriter specializing in the areas of mental health, sexual wellness, harm reduction, and end-of-life care. I’m here to do the behind-the-scenes work so you can put your clients center stage.
Before you read on, let me ask you a quick question.
Why did you choose to work in the mental health field?
What inspired you to become a sexual wellness expert?
Why are you so passionate about harm reduction?
When was the day you knew you wanted to be and end-of-life care provider?
(Okay, that’s four questions. Choose your own adventure. 🙂 )
Just a guess, but your answer is probably not any of the following:
- So you can spend your after-work time and weekends composing blog posts
to get more Google clicks.
- For the thrill of combing through articles on SEO so you can tweak your
website copy to rank higher in search engines.
- Because patient information guides are so much fun to write.
- You genuinely enjoy explaining what you do in terms your 14 year old
nephew could understand.
Not your jam? Well, you’re in luck: it’s mine. I’ve taken my lifelong love of writing and matched it with my passion for the most important – and stigmatized – topics in modern healthcare to create a unique healthcare copywriting business that specializes in mental health, sexual wellness, harm reduction, and end-of-life care.
Who Specifically Can I Help?
- Private mental health practitioners, sexual wellness experts, or end-of-life service providers who want to attract new clients but already have enough on their to-do list.
- Nonprofit groups and advocacy organizations who want to up their content marketing game but may not have the funds to hire a healthcare copywriter on staff.
- Harm reduction and sexual wellness supply companies who want expert help marketing their products to the right audience.
- Hospitals, recovery centers, long-term care facilities, and research institutes in need of fresh website content, patient information guides, marketing & promotional materials, and more.
Let’s have some real talk for a second:
It’s hard to find copywriters willing to engage with these subjects, despite their ever-growing importance. You might think it’s easier (and cheaper) to write your own copy. And hey, I get it! But consider this:
You got into mental healthcare because you want to help people avoid a breakdown, not have one yourself trying to write pages of captivating website copy. You became a sexual wellness expert to empower people, not waste your time trying to come up with clever newsletters. You chose to advocate for harm reduction because you want serve your community with your boots on the ground, not with your fingers glued to a keyboard. Your passion for providing people with the best possible end-of-life care doesn’t include agonizing over Facebook ads to draw clients to your website.
Okay, you’re probably thinking, but how do I find a healthcare copywriter who knows what they’re doing and cares about this stuff as much as I do?
You just did, friend.
Click the link to schedule your free 15 minute consultation.
Do You Really Need a Healthcare Copywriter?
That’s a fair question. Businesses need to be very thoughtful about where they invest their resources, and the healthcare industry is no exception – especially if you work in the undervalued and underfunded areas of mental health, sexual wellness, harm reduction, or end-of-life care.
A healthcare copywriter is a content marketing expert. This means that I take care of writing website content, blog posts, newsletters, social media posts, patient information guides, and more so that you can focus on taking care of people. I create quality digital content to increase interest in your practice or services. This means more clients through your doors and less work for you.
If you think about it, hiring a healthcare copywriter isn’t an expenditure. It’s an investment.
Now, you may be thinking:
Why should I hire a healthcare copywriter on retainer? Wouldn’t it be quicker and cheaper to find a freelancer on Upwork or Fiverr?
It might be. But there’s no gurantee that you’ll find a healthcare copywriter focused specifically on mental health, sexual wellness, harm reduction, or end-of-life care, and a generalist is unlikely to have the same level of knowledge of or passion for these still-taboo subjects. And because of the fast-paced and ultra-competitive atmosphere of sites like Upwork and Fiverr, freelancers on those platforms are often spread thin, which means lower-quality service for you.
When you work with me, you’re not only getting high-quality content tailored especially to your practice or organization. You’re also working with someone who understands and appreciates the value of the services you’re providing to your community. I not only want to see you succeed in your mission, I want to help you get there.
Most of my organization’s content is produced internally by members of our team. Do I still need a freelance healthcare copywriter?
Great question! Even if you have a stellar marketing team on staff, a freelance healthcare copywriter can pick up extra slack and lend an extra pair of eyes to a Large & Important Project, or even smaller jobs that need outsourcing. That means less stress for you and your team and a higher-quality finished product to draw clients to your website. (Are you seeing a pattern here?)
Here are (just a few!) of my offerings:
Fresh Website Copy
How long has it been since you updated your business website? Is it full of outdated information or broken links? Do you wish you had time to write a more captivating home page or create compelling content in your unique brand voice? Are you #1 in the rankings when people search Google for mental health, sexual wellness, harm reduction or end-of-life care providers in your area? No need to stress, I’ve got you covered with my SEO expertise and genuine, extremely nerdy love of writing copy for the web. (I’m serious.)
There’s a lot of debate online these days about whether or not blogs are relevant anymore. Let me assure you: they are. A thoughtful, entertaining, and consistent blog on your website is one of the easiest ways to attract readers (i.e., potential clients) and keep them coming back for more, instead of bouncing away after a quick glance at your basic information. I’m more than happy to write a weekly, biweekly, or monthly blog on a wide variety of topics related to your area(s) of practice or advocacy.
Patient Information Guides
You went into mental health, sexual wellness, harm reduction or end-of-life care to help people. And you know that when it comes to providing your patients or clients with relevant, accurate information on how you can help them, you cannot cut any corners. Lives literally depend on it. I combine my love of writing with my passion for improving public health and fine-tuned research skills (#ExEnglishMajor) to create easy-to-read, informative, and compassionate patient information guides so your clients know you’re the right choice for them.
Anything that’s human is mentionable, and anything that’s mentionable can be more manageable.Fred Rogers
Please feel free to browse my portfolio for samples of blog posts, patient information guides, and web copy. (There’s even a news article in there, too!) I also have sales copy specs for health and wellness products that I am happy to provide on request.